Managing and Developing Innovation Nutshell Customer Relationship Sys

Question: Discuss about theManaging and Developing Innovationfor Nutshell Customer Relationship System. Answer: Introduction In this assignment, a presentation has been reviewed as an investor. After reviewing the decision, it is required to make a decision related with investment in the proposal of Nutshell Customer Relationship System. Feasibility of innovation based on technology, engineering, management and science had been discussed. The market for the product and the purchasing power of customers also had been analyzed. The sustainability of the product and the capability of the selected team to carry forward the business successfully have also been analyzed. Based on the analysis, the investor has to take decision whether he is interested in investment in this project or not. Feasibility of Innovation It has been found that the marketing team of Nutshell always tries to provide new options the company. They always try to provide innovations that other organizations cannot provide to customers (Nguyen and Mutum 2012). It has been found that in order to distribute its products and services in the market, the company use different innovative strategies. They are such as internet, satellite, operating systems and various other smart devices. Affordability and user friendly features of Nutshell CRM software and cost effectiveness are the two major strengths of the company. Hence, Nutshell is able to gain competitive advantage over its competitors. Target Customer The company is able to develop significant amount of popularity in the market (Saarijrvi et al. 2013). The company is able to offer exclusive features of products that can help to attract more consumers. It has been found that, the tech savvy customers are the major target market of the organization. The company mainly likes to do business with friendly buyers. Hollensen (2015) stated that, this strategy is helpful as less due diligence is required. The target customers will try to preserve whatever is significant to Nutshell about the business. Hence, it can be analyzed that the target customers have enough purchasing power to purchase the product. However, some rules and regulation related with software purchasing can be considered as the major political issue for the target customers. According to Saarijrvi et al. (2013), if management team of a company purchases the business, it will be considered responsible to make the business work. Distribution Strategy It has been analyzed that the distribution channel of the company includes three major elements. They are like production end, throughout process and the receiver. Nutshell mainly deals with software development. In order achieve organizational goals; the company uses different devices such as internet, satellite and other smart devices throughout the process. It has been found that, the company mainly uses direct distribution strategy, where products are directly delivered to the end users (Mukwasi and Seymour 2016). Depending on the level of distribution, there are three types of distribution strategy used by Nutshell. They are such as selective distribution, intensive distribution and extensive distribution. In order to enhance productivity and performance of the company, it uses effective supply strategy. Supply strategies of the company include: Performance Management The company is able to improve the chances for success by managing organizational performance effectively. Nguyen and Mutum (2012) stated that in order to increase production efficiency and lower product cost, it is required to maintain consistency and stability of the workload of manufacturing assets. Evolution of the Benefits The managers of the organization revisit the supply chain frequently. Hollensen (2015) stated that, it helps managers to analyze whether it is necessary to modify the supply chain with new product introduction, new technology adoption and new business practices. Mukwasi and Seymour (2016) mentioned that in order to position the company to success, it is required to consider new opportunities Communication with Partners It has been found that the supply strategy of the company Nutshell is related with various entities. These entities are both internal and external. According to Saarijrvi et al. (2013), in order to relate the supply chain of an organization with its business strategy, it is required to develop effective communication with various stakeholders of the company and other group of people. Sustainability of the Product With the help of breakeven analysis, the financial sustainability of Nutshell can be analyzed. Mukwasi and Seymour (2016) stated that, breakeven point of a company is significant to evaluate as it can help the government and financial investors to find out the risk and evaluate the return on investment. From the financial report of the company, it has been analyzed Total expense of the company is $ 70, 000. The profit margin earned by the organization is $ 30, 000. Hence, the breakeven point of Nutshell is $ 70, 000/ $ 30, 000. It is equal to $2.33. It indicates financial stability of the organization. It is assumed that the sales volume of the company is 5000 unit. It is also assumed that per unit cost is $20. Hence, the breakeven of the company per unit is $2.33X 5000 = $ 11, 650. Hence, it has been analyzed that the business of the company will get breakeven at the point $ 11650/ $ 20. It is equal to 583 units (Nutshell 2017). Sustainability can also observe in its exit strategy as well. After achieving predetermined objective or to mitigate organizational failure, the company follows some specific strategies. They are such as liquidation and acquisition. Nguyen and Mutum (2012) stated that in liquidation strategy, the overall business ends due to the implementation of the strategy. In this strategy managers of the company do not have to think about the transfer of control (Saarijrvi et al. 2013). In the acquisition strategy, a business is sold to other companies where the price is negotiated. The company always tries to sell business to friendlier customers as less due diligence required. Capability of the Selected Team It has been found that the selected team by the presenter is capable enough to move forward the business towards success. The team is passionate about staying ahead of the curve of technology. They always try to utilize the latest tools and technologies. They are able to work virtually with a technology stack from and .NET to JAVA and everything in between. The comprehensive business software of the company can be scaled as large as required by customers. The team can accommodate all the needs to customers. If there is something specific, a customer is looking for; they can found it in Nutshell. The team can build a software solution appropriate for customers need. The technology team of the company includes code specialists for HTML 5, JSON, PHP, JavaScript, Ember JS, Knockout JS, JSP, SQL server, Oracle. It also includes specialists of technology systems such as SSRS, Jira, SSO, SOA, WordPress, SAP ERP and Amazon Web Services (AWS). Conclusion After analyzing the business proposal of the company Nutshell, it has been found that affordability and user friendly features of Nutshell CRM software and cost effectiveness are the two major strengths of the company. It has been evaluated that in order to distribute its products and services in the market, the company use different innovative strategies like internet, satellite, operating systems and various other smart devices. The tech savvy customers and large business organizations are the major target market of the organization. There are three types of distribution strategy used by Nutshell. They are such as selective distribution, intensive distribution and extensive distribution. The breakeven analysis of the company indicates the financial stability of the organization as well. Finally it can be stated that, the investor agreed to invest in the business of Nutshell. Reference List Fleisher, C.S. and Bensoussan, B.E., 2015. Business and competitive analysis: effective application of new and classic methods. FT Press. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Mukwasi, C.M. and Seymour, L.F., 2016, September. Customer Relationship Management in IT Service Delivery: A Practitioner-based Inquiry in a Higher Education Institution. InProceedings of the Annual Conference of the South African Institute of Computer Scientists and Information Technologists(p. 27). ACM. Nguyen, B. and Mutum, D.S., 2012. A review of customer relationship management: successes, advances, pitfalls and futures. Business Process Management Journal, 18(3), pp.400-419. Nutshell., 2017. Nutshell CRM Tour and Benefits. [online] Available at: https://www.nutshell.com/tour/nutshell-crm/ [Accessed 7 Jan. 2017]. Saarijrvi, H., Karjaluoto, H. and Kuusela, H., 2013. Customer relationship management: the evolving role of customer data.Marketing intelligence planning,31(6), pp.584-600.